The Rainforest Group in Franz Josef consists of three separate brands on a massive property. Our job was to create three websites that shared the same Rainforest brand but were independent for their respective markets. The colours for the three brands (Rainforest Retreat, Rainforest Holiday Park and Rainforest Backpackers) were all set in stone because they are entrenched in all their marketing collateral, and although they are quite different the idea was to make the sites obviously as part of the same brand – i.e. the same.

The booking engine used is the Site Minder system which has a single back office for maintaining lots of different third party websites as well as your own.

There is still a lot of work to be done on these three websites as the Rainforest guys were short of images – but a photographer is down there now, so we hope to see lots more very soon.

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