Xebidy Strategic Design

Posts Tagged ‘The Park’

The Park goes live

Thursday, October 11th, 2007

Well, its’ about bloody time some of you may say. But the first purely Xebidy designed website is live. The Park hostel in National Park.

This is one of the best hostels in New Zealand - evidenced by the blog stories we keep picking up. They might only be small guys but they certainly have an amazing product.

For this site we tried to bring the warmth of the atmosphere into the site - they have two huge open fires and being nestled in National park have stunning mountain views and a unique alpine feel. I have been lucky enough to have been there twice visits - once involving too many bourbons and an incredibly wrong decision not to jump into the spa pool with the Stray bus load of English girls after an eventful night in the National Park tavern - my wife is happy though.

Since then the guys have developed their own house bar and cafe which I am told is a roaring success for a chilled night in and a few quite ones (how many still end up in the spa, hmm?)

The unique things to look out for on this website are the inbound feeds from travel blogs around the Internet that feature The Park hostel. These travel stories are picked up by our Xebidy XEFEED product which is continually scanning all forms of social media including photo and video and video sharing sites, blogs, forums and review sites and feeding them back to a central server where we go through them sorting for relevancy and refeed these back to the website. Any criticisms or bad press can be picked up very quickly and sent through to management where they are immediately dealt with.

We also have a comments section on the site where guests are encouraged to leave their comments. We intend developing this further to produce a cool guestbook for reading of the comments - watch this space.

The site is built completely on our Bootstrap content management system (based on the awesome Silver Stripe open source platform) - which, if you have not heard about yet you must be in the dark ages! Have a look at Davis giving a seminar on it here.

Finally, we have linked the bookings part of the website to The Parks property management system, Starfleet. Our friends at Starfleet have integrated the booking engine so that it interrogates their database for availability and then populates with the booking - no need for endless double handling.

So, there you have it - a cool small site - lots of work to do on content to keep if fresh and happening but a site we are proud of as our first one purely designed and developed by Xebidy. We have retained a marketing contract with the guys at The Park and hope to do some really cool stuff over the next 12 months to get to the top of the search engines and lots of bookings!!

What is Xebidy?

Xebidy designs and develops leading edge Web 2.0 eCommerce strategies, websites and Internet marketing and search engine optimistation marketing programmes.

Xebidy is based in the beautiful city of Queenstown and boast a proud list of international clientel.


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