Air New Zealand launch their own social network
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Air New Zealand launches it's own social network called Get Amongst it. Is this a good Internet strategy and is it going to be successful?...
I am sure I have been at the forefront for a number of years of pushing tourism companies in Australia and New Zealand to include as much User Generated Content as possible on their website. There was the Hostel World feeds of comments onto the Base Backpackers website and raft of industry leading ...
I blog less but I am more social - how come? Twitter, Facebook, LinkedIn and StumbleUpon are no de-rigour for sharing your thoughts and maintaining connections. Here is a run down on my socialness....
We consult on a huge amount of web projects and increasingly they all have some sort of social Web 2.0 element. The interesting thing is that in all of them I find myself saying the same things: in any website that some sort of socialness goal they are two key factors which, without both, are essen...
Following my earlier questioning post regarding advertising on social networks it is interesting to see the sponsor partner direction of Bebo as it moves to outgun TV channels and online broadcasters in luring mass audiences to web-specific programmes....
The advertising potential within social networks is enormous but there is a fine line between what is deemed acceptable and what is intrusive. One site that does it very well is Facebook. Some people I talk to say they have never even noticed the small ad appearing on the left hand side of [...]...