Social Media – More Questions Than Answers
| No Comments
Social Media Marketing is all the rage - but what happens if you buck that trend. Is there an argument for ignoring social media marketing?...
You have a company Facebook page; you regularly post videos, photos and stories to it; you run competitions on it. But in fact, less than 2% of your fans ever see this content. In terms of return on investment your Facebook marketing reaches a very small audience. Could it be that your Facebook m...
Facebook Open Chart Protocol is an important tool for businesses to be using. Businesses can dramatically improve the quality of the information presented about their business on Facebook when a user likes their page. In this post I explain in more detail in laymans terms....
Everyone loves the feel-good stories about the big boys helping out the small fries, so here’s another one. Yesterday Jetstar brought out 40% off sale on a range of fares including Queenstown to Melbourne where we’re overdue a visit to. $129 + taxes – that’s not bad! Now I’...
I have just arrived in Beijing for the World Youth Student Travel Conference (WYSTC). I am presenting with Emily Doig from Cookie Online Marketing on Monday. The title of the presentation is “The Inconvenient Truth: My Social Media Marketing Doesn’t Work!” The gist of the prese...
When Google and Bing announced that Tweets may appear in their search results my first reaction was - this opens a whole new field for experts to sell services on how to optimise your site for Twitter or more relevantly your Twitter account for search engines. I wondered what people would say if th...
Today is the start of the World Youth Student Tourism Conference (WYSTC) in Manchester and this years theme is "innovation". The first major session started with a panel discussion on the broad term of innovation - which unsurprisingly quickly took on a theme of social media. Interestingly for most ...