June 1st, 2009

Far North Queensland Marketing Campaign – Great Up Top, Fun Downunder

Posted by: Dan Roberts
 | 1 Comment
I am very late in Internet world reporting this campaign – it has even made it onto a mention on Rove! There has been an outcry in Australia over the backpacker in the wet t-shirt dancing at the World Shed in Cairns which has gleaned lots of media attention – plus the dog and [...]...
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May 8th, 2009

Creating Desire in Tourism Marketing

Posted by: Dan Roberts
 | No Comments
I was pointed to a recent blog post by Alex Bainbridge about conversion rates and the need to create DESIRE in marketing travel product. DESIRE was a term Alex coined as he explained that travel products needed to create a real want by potential customers for the product. Interestingly we heard a ...
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May 6th, 2009

Kiwibank 100% Interest – The Need for Better Bank Marketing

Posted by: Dan Roberts
 | 6 Comments
It must be hard marketing a bank - no matter what you say it is always going to be hard to gain the respect of your customers. People are always going to view the bank as being a parasite off their money - how come you are charging me fees for my money? Business banking is probably a little differ...
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August 6th, 2008

How not to manage a viral marketing campaign

Posted by: michael
 | 9 Comments
While recently researching a review of Steinlager Pure I came across a disturbing practice by one of the biggest alcohol companies in Australia and New Zealand, if not the world. It is certainly one of the coolest television ads on New Zealand television, but Lion Nathan has managed to severely limi...
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