Links, links, links - doesn't SEO do your head in! I recently received a report on a website we look after in Australia by a completely independent company. The report identified that we had links to some partner companies in a predominant area on the website and suggested these be removed because...
Why oh why do sites insist on spamming this and The Travel Generation blog - adding comments that are irrelevant basically to trying generate links and traffic to their site. I don't want to be the bearer of bad news but it does nothing for your search engine rankings effort....
My mind is just racing these last few days thinking about link strategies. One thing I have been giving considerable thought to is how bad are reciprocal links really?...
Working on link strategies can be an extremely frustrating process because of the difficulty in getting other people to put the link on their website - let alone to do it without having to give a reciprocal link. I can't say enough - I believe reciprocal links are increasingly meaningless. But the...
A few days ago I introduced the idea of the Latent Semantic Indexing algorithm as a way for search engines to evaluate the value of a page for its keywords based on the keywords of its sub-pages. Some readers, however, misconstrued my article as completely deprecating the value of backlinks. This ...
We have said it before, but Google is awesome. The algorithm for determining search engine positions is very complex and very little is known about the composition of it. We certainly know that links are important, as are headings; but to what extent weighting is given say for reciprocal versus on...
Is there any value in having outbound links on your website or are you in fact damaging the value of your website in search engine rankings?...
