You have a company Facebook page; you regularly post videos, photos and stories to it; you run competitions on it. But in fact, less than 2% of your fans ever see this content. In terms of return on investment your Facebook marketing reaches a very small audience. Could it be that your Facebook m...
Facebook Open Chart Protocol is an important tool for businesses to be using. Businesses can dramatically improve the quality of the information presented about their business on Facebook when a user likes their page. In this post I explain in more detail in laymans terms....
Today is the start of the World Youth Student Tourism Conference (WYSTC) in Manchester and this years theme is "innovation". The first major session started with a panel discussion on the broad term of innovation - which unsurprisingly quickly took on a theme of social media. Interestingly for most ...
I was in The Gold Coast last night at Backpacking Queensland open meeting and I got asked continually the same questions - "What is Twitter?" being the main one. Everybody had looked at Twitter and in most cases run scared at the strange looking global stream on the home page. By the end of the ni...
I am sure I have been at the forefront for a number of years of pushing tourism companies in Australia and New Zealand to include as much User Generated Content as possible on their website. There was the Hostel World feeds of comments onto the Base Backpackers website and raft of industry leading ...
I have been mulling over what are the key ingredients in successful social media marketing and I have come up with two words that seem to me to sum up the golden rules: trust and relevancy. ...
I blog less but I am more social - how come? Twitter, Facebook, LinkedIn and StumbleUpon are no de-rigour for sharing your thoughts and maintaining connections. Here is a run down on my socialness....
