Today is the start of the World Youth Student Tourism Conference (WYSTC) in Manchester and this years theme is "innovation". The first major session started with a panel discussion on the broad term of innovation - which unsurprisingly quickly took on a theme of social media. Interestingly for most ...
I was in The Gold Coast last night at Backpacking Queensland open meeting and I got asked continually the same questions - "What is Twitter?" being the main one. Everybody had looked at Twitter and in most cases run scared at the strange looking global stream on the home page. By the end of the ni...
I am sure I have been at the forefront for a number of years of pushing tourism companies in Australia and New Zealand to include as much User Generated Content as possible on their website. There was the Hostel World feeds of comments onto the Base Backpackers website and raft of industry leading ...
I have been mulling over what are the key ingredients in successful social media marketing and I have come up with two words that seem to me to sum up the golden rules: trust and relevancy. ...
I blog less but I am more social - how come? Twitter, Facebook, LinkedIn and StumbleUpon are no de-rigour for sharing your thoughts and maintaining connections. Here is a run down on my socialness....
The 'new' Internet is about creation of your own work as well as an empathy with the work of others. These are skills that we would say are determined by the right side of our brain; skills that in the past were valued not as highly as so-called left-brain skills such an analytics, calculation and ...
FB is cool, but I just don't get it. Perhaps it's because I am 30+ - a Gen - Xer with no role models and therefore no need to show off the number of friends I have accumulated (hic)....
