Following on from my post about the launch of the Base and NJoy/Calypso blogs and the value of fresh content here are 5 tips on how to get ideas for all the fresh content....
If you don’t know by now we design and develop great websites (hic). But great design and lots of cool functionality doesn’t necessarily maketh the website - it’s a cliche, but it’s true - content is king....
If you don’t know by now we design and develop great websites (hic). But great design and lots of cool functionality doesn’t necessarily maketh the website – it’s a cliche, but it’s true – content is king.
The content is one of the most important parts of ...
In the New Zealand herald today an article came out (click here for article on Base Backpackers) about Base Backpackers receiving a "rap" over the knuckles for the slogan "New Zealand's best hostels" in their advertising. According to the article this was in response to a complaint by the Youth Hos...
Following my earlier post on writing web content I have come across a really interesting test called the we-we test. The idea here is that websites and in fact emails are very rarely read by more than one person at the same time and therefore should be written in the first person directly to [...]...
I have now lost the source of where I got this from, but I recently came across an interesting discussion on the art of writing web content and the importance of trying to call a customer into the site through making “a big fat claim”. This could be anything such as “lose weight i...
