A different theme this month, moving away from Internet marketing for a break and focussing on some important points in undertaking a successful website redesign project.

2007 is the year in which most tourism companies will undertake their first major capital intensive overhaul of their websites. This paper examines some of the critical factors to justifying the investment and ensuring measurable success. In this document I emphasise the importance of focusing first on the basics of web design, and the need for concrete measurables, including a simple return on investment model example.

Good luck!

Successful Website Redesign

Although it is only the second month, I have already realised what a monumental undertaking I have embarked on to bring these articles out monthly. I am already counting down to number 12 and a bit of a party!

Well, here is our March article. This month’s article is perhaps a little more intense introducing a few more elements of Web 2.0 and how you might apply some principles to creating a better relationship with your customer. Of most interest should be some of the practical ways to re-market to your customers and some important points on getting involved in the social Internet.

Creating a Relationship with your Customers

Enjoy!

I came across this interesting book - The Idea Virus by Seth Godin. Feel free to download it here - it has some quiet interesting stuff which can be applied.

The Idea Virus by Seth Godin

Well here it is!
Search Engine Optimistation and Internet Marketing

The first monthly article from Xebidy Strategic Design. So many of you have been asking for more information on Internet Marketing and Search Engine Optimisation that it seemed natural to make this the topic of our first free monthly article. Please send it to friends or get them to join the mailing list by emailing stuff@xebidy.com

Enjoy!