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August 25th, 2008
So with our new (still under wraps) launch of phase 1 of Travel Generation involving the wiki and the blog I have spent a whole day looking at all the travel blogs (those that I think are relevant to the backpacking market). Here is my pick of the crop in no particular order:
August 25th, 2008
By the end of this week stage 1 of the stealth Travel Generation project will be launched: a blog-a-zine for backpackers by backpackers. While we are still keeping the actual URL under wraps the new site will feature articles, blog posts, photos and videos from our pro-travel bloggers as they travel the world, plus the [...]
August 15th, 2008
I am as guilty as the next person of mass emailing people, or blind cc’ing someone further up the food train to show my worth. How about those emails you send at 9 o’clock at night to let everyone know you are still working? I am currently reading Seth Godin’s lateset book, Meatball Sundae, and saw this post on Start-Up thought this was very clever - it’s Seth Godin’s 36 point email checklist.
August 14th, 2008
My mind is just racing these last few days thinking about link strategies. One thing I have been giving considerable thought to is how bad are reciprocal links really?
August 14th, 2008
Working on link strategies can be an extremely frustrating process because of the difficulty in getting other people to put the link on their website - let alone to do it without having to give a reciprocal link. I can’t say enough - I believe reciprocal links are increasingly meaningless. But then I get asked - “well how am I supposed to get links if we are not swapping”. It is quite simple - think about your link strategy in terms of being of benefit to your website user.
August 13th, 2008
A few days ago I introduced the idea of the Latent Semantic Indexing algorithm as a way for search engines to evaluate the value of a page for its keywords based on the keywords of its sub-pages. Some readers, however, misconstrued my article as completely deprecating the value of backlinks. This was not the case, in fact the introduction, I stated that links were important, but that Semantic Indexing was becoming increasingly important. SO why are links important, and what are they becoming less important?
August 12th, 2008
There is a new buzzword in the Internet - “social media”. We used to refer to the new rich interactions on the Internet as being Web 2.0 or Social Networking, but the term social media is used as a much broader term to encompass not only the social networks like Facebook and Bebo, but also blogging, podcasts, user-generated content such as wikis, social bookmarking, micro blogging such as on Twitter and life streaming such as on Friend Feed. In this post we examine what social media means for a marketing person - what does their role encompass in this new realm?
August 11th, 2008
We have said it before, but Google is awesome. The algorithm for determining search engine positions is very complex and very little is known about the composition of it. We certainly know that links are important, as are headings; but to what extent weighting is given say for reciprocal versus one-way links, or heading one over heading 2, we simply don’t know. A huge focus is always given to the Page Rank Index, which determines a pages’ importance relative to other pages based on the number and quality of incoming links. However, increasingly I feel search engines are basing less emphasis on links and more indexing on semantics. Microsoft’s recent acquisition of Power Play is proof in point - clearly they believe they way forward in search engine performance is in improving the Semantic Indexing.
August 9th, 2008
In a recent post I introduced the new blogs we have recently developed for Base Backpackers and the Calypso and NJoy hostels in Cairns. I was just in Cairns this last week and I introduced Brad and Brett to Twitter and Friend Feed - they didn’t get it! All this got me thinking, is the fact that these businesses are finally picking up on the blog mean that the cutting edge marketability of these mediums is all over; that quite simply they are too late. Has blogging become so mainstream that it is now passe?
Xebidy designs and develops leading edge Web 2.0 eCommerce strategies, websites and Internet marketing and search engine optimisation marketing programmes
Xebidy is based in the beautiful city of Queenstown and boast a proud list of international clientele.
Xebidy has completed re-engineered the way Oz Experience sells on the web resulting in the design and development of this magnificent site.
Brand new site for Australian Adventures called Discover Australia designed and developed by Xebidy.
Xebidy developed the original Base site and this reincarnation is designed and developed by Xebidy.
Xebidy is undertaking a Google cost-per-click campaign on behalf of The Park.
Xebidy converted a flash site to HTML and Javascript. The project is ongoing.
Beta release of a completely new site designed and developed by Xebidy. Subsequent releases are due early '08
