I am very late in Internet world reporting this campaign – it has even made it onto a mention on Rove! There has been an outcry in Australia over the backpacker in the wet t-shirt dancing at the World Shed in Cairns which has gleaned lots of media attention – plus the dog and pony show around Australia by leading Cairns operators. I just thought I would share the posters in PDF format for those that have as yet not seen the whole Tourism Tropical North Queensland backpacker campaign – Great Up Top, Fun Downunder.
Personally, I think it is excellent and great to see something that is a bit more risquee than the stock standard advertising that regional tourism offices roll out. I wonder what Sean Cummins of Cummins Nitro thinks of this one.
I am also sharing this now, because this week Tourism New Zealand are expected to launch a backpacker marketing campaign, which to my knowledge they have built up without the input of anyone actually on the ground in the industry – certainly that is the word on the street; but I could be completely wrong here. Best we wait till it comes out to make any comment.
Incidentally, for those that are up in arms about the wet t-shirt shots from the Wool Shed – I think you need to go there, it does get worse!! (or more fun depending on you take on life).