- Project Name: Iconic Adventures
- URL: http://www.iconicadventures.co.nz
- Project Highlights:
- multi-stage project
- design represents Iconic adventures
- enables individual events to have own identity
- facebook, flickr and youtube integration
- competitor login to track race times
- Shopping cart for clothing and merchandise.
We are continuing to roll out a new website for Iconic Adventures. These are the guys that run the legendary Motatapu mountain biking and marathon event, the Salomon Southern Tri Series and several other iconic multi-sport events.
We wanted to create a web presence that would sit comfortably with Iconic Adventures, but would enable each event they run to take on its own identity. The result is a great looking and highly functional website. It is information rich, visually exciting and enables competitors to enroll in any of the events that Iconic run. Using a web image that can be easily transported to the individual events reinforces and reassures competitors that all Iconic events will be run to the same high standard that they are renowned for.
We used social media tools such as Facebook, Flickr and youTube to enable competitors to share their photo and video footage, keep tabs on how their mates are getting on each event (and how these compare over the years) and of course track their own times and performance.
Better looking newsletters, a single CRM database that holds information about competitors across all events and for previous years and a shopping cart for clothing and other merchandise were also included within this project.