Microsoft's new search engine, Bing, has not been met with very many positive reviews from critics and experts. However, I think that it has the potential to provide a comprehensive search experience beyond many levels especially in it's almost portal like Bing Travel engine....
It is my opinion that the Australian and New Zealand backpacking industries are about to experience a downturn in traveller numbers that is unprecedented and unsustainable against such a large number of service providers. In this case only those with the best possible products will survive and thri...
I am very late in Internet world reporting this campaign – it has even made it onto a mention on Rove! There has been an outcry in Australia over the backpacker in the wet t-shirt dancing at the World Shed in Cairns which has gleaned lots of media attention – plus the dog and [...]...
Air New Zealand launches it's own social network called Get Amongst it. Is this a good Internet strategy and is it going to be successful?...
In my post on banner advertising I said "it staggers me how few companies actually consider their click through rates from search results even though they are so preoccupied with their search results rankings" and subsequently received a barrage of enquiries as to what it was that I meant. ...
In training for long distance running or bike racing we talk about effective training and training junk miles. Junk miles are those that really achieve very little to your overall training regime because they are not specifically targetted to your goals or are not functioning within your training p...
I was pointed to a recent blog post by Alex Bainbridge about conversion rates and the need to create DESIRE in marketing travel product. DESIRE was a term Alex coined as he explained that travel products needed to create a real want by potential customers for the product. Interestingly we heard a ...
