Social Media – More Questions Than Answers
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Social Media Marketing is all the rage - but what happens if you buck that trend. Is there an argument for ignoring social media marketing?...
You have a company Facebook page; you regularly post videos, photos and stories to it; you run competitions on it. But in fact, less than 2% of your fans ever see this content. In terms of return on investment your Facebook marketing reaches a very small audience. Could it be that your Facebook m...
Here's a thought on how to make money from your travel blog - how to get rid of that huge credit card debt when you get home. It's all in the name of your blog....
Facebook Open Chart Protocol is an important tool for businesses to be using. Businesses can dramatically improve the quality of the information presented about their business on Facebook when a user likes their page. In this post I explain in more detail in laymans terms....
In their book Blue Ocean Strategy W. Chan and Renee Mauborgne constructed a strategy canvas as the key diagnostic tool for building a unique business strategy. In the first place a Blue Ocean Strategy is about finding space in a market (a blue-ocean) where your product or business is sufficiently ...
This post is a copy of the post by Seth Godin listing the achievements (hit or not) that he shipped in 2010. Things that ship are things that are difficult to achieve either because of their complexity or mental challenge.
This is the stuff that I think I shipped in 2010...
Those that have worked with me on web strategies and social media campaigns will know that I often refer to the term social currency - it is one of my favourite notions....