Well, the snow has arrived and we will be shutting the office for the next three months (only joking - but don’t I wish). In fact, quite the opposite as things are really heating up for us. Watch out for the release of information on our work with the well known Content Management Server - Silver Stripe. While Silver Stripe has been working away on many features at the Google Summer of Code we have been completely revamping the user interface, and have to say - it is so cool! We should have information up on the website, including an online demo in the next few weeks.

In the meantime, attached is this months article entitled “Web 2.0 Technologies”. It is part 2 of a 3 part series, the first one being “What is Web 2.0?” last month. If you missed the first article you can download it here..

In part 1 we looked at What is Web 2.0 and built up a picture of your website as a tiny piece of a much larger experience with engaged customers connecting through technology. In part 3 we look at how some of the Web 2.0 technologies can be applied to the travel industry to create Travel 2.0.

In this paper we will introduce you to VoIP, blogging, RSS, wikis, multimedia sharing sites and for those still hanging in there we have a few extar geeky technologies summarised.

Web 2.0 Technologies

Web 1.0 effectively ended Friday 14 April 2000, when the Nasdaq lost nearly 10% of it’s total value - a total of 37% was lost between March 10 and April 17th. It was the end of the “Internet Bubble” and triple figure PE ratios.

Yet since the term Web 2.0 was born in 2004 we have seen an exponential rise in the value of Internet companies and Web development spend. Google for example purchased You Tube for USD$1.65 billion after ten months only of it’s inception. But what does Web 2.0 really mean?

In this months article I look at What is Web 2.0 and try and bring a grounded perspective to you.

If you would like to receive these articles directly to your inbox every month then email me at stuff@xebidy.com. Next month we are looking at some of the leading Web 2.0 technologies.

Download article here: What is Web 2.0

A different theme this month, moving away from Internet marketing for a break and focussing on some important points in undertaking a successful website redesign project.

2007 is the year in which most tourism companies will undertake their first major capital intensive overhaul of their websites. This paper examines some of the critical factors to justifying the investment and ensuring measurable success. In this document I emphasise the importance of focusing first on the basics of web design, and the need for concrete measurables, including a simple return on investment model example.

Good luck!

Successful Website Redesign

Thanks to everyone for all the feedback on the monthly articles. It is really motivating to have so many people responding positively. As you have all recognised there is a tremendous amount of work that goes into producing these and I am looking forward to the future of them. If there is some particular topics that people are interested in, please advise.

If you know someone who these might be of interest to they can email me at stuff@xebidy.com to be put on the mailing list.