Finally, as promised here are my ATEC presentation slides and notes. The topic was basically that backpacking companies should use social media to market through.

Please note that my notes on this ocassion are not written to be read as a standalone paper, which I often do, but rather as a complete brain dump while I was travelling on the plane to Darwin. It is full of spelling mistakes ill-formed ideas and expletives. You can download it here.

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