Social Media – More Questions Than Answers
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Social Media Marketing is all the rage - but what happens if you buck that trend. Is there an argument for ignoring social media marketing?...
You have a company Facebook page; you regularly post videos, photos and stories to it; you run competitions on it. But in fact, less than 2% of your fans ever see this content. In terms of return on investment your Facebook marketing reaches a very small audience. Could it be that your Facebook m...
Calling all travel content producers! The #blog4NZ project is an awesome initiative by New Zealand travel bloggers Jim McIntosh and John Reese that I have suddenly become heavily involved in and am very proud to do so. We need you!...
Here's a thought on how to make money from your travel blog - how to get rid of that huge credit card debt when you get home. It's all in the name of your blog....
Facebook Open Chart Protocol is an important tool for businesses to be using. Businesses can dramatically improve the quality of the information presented about their business on Facebook when a user likes their page. In this post I explain in more detail in laymans terms....
In their book Blue Ocean Strategy W. Chan and Renee Mauborgne constructed a strategy canvas as the key diagnostic tool for building a unique business strategy. In the first place a Blue Ocean Strategy is about finding space in a market (a blue-ocean) where your product or business is sufficiently ...
Tourism New Zealand has launched a new user generated content section of their website. Anybody and everybody can generate content. I think it is a great move - but what does it mean for tourism businesses in New Zealand?...