The advertising potential within social networks is enormous but there is a fine line between what is deemed acceptable and what is intrusive.  One site that does it very well is Facebook.  Some people I talk to say they have never even noticed the small ad appearing on the left hand side of their profile.  Others have said how pertinent the ads are and in fact some have said they even clicked on the ads; Michael Gall from Wakeless even recited the last three ads he saw to me - all music to the advertisers ears.

Obviously Facebook has massive user numbers and page views and therefore can still be making great money from less advertising, but how much advertising is too much?  Bebo once tested Google ads within profiles and was met with outcrys of NO!  What would be the reaction if Facebook started showing two ads or more on your wall - would it be considered intrusive?

Tags: Advertising, Social Networks

This entry was posted on Tuesday, July 29th, 2008 at 9:49 am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.