We have our own sort of 5 stage methodology for undertaking SEO programmes.  Starting with keywords we move onto getting the content all sorted.  One of the key parts here is the way in which content is structured.  We use a number of tools here; and one of the interesting ones here to look at is this little number based on a Yahoo! Api.

Once you determine which keywords you are going target the next step is writing your web content so that it makes the most of these keywords. At Xebidy we have been using a Yahoo API in which we can insert the content to be analysed and it returns the keywords that the Yahoo search algorithm would theoretically pick up.

The guys at SEO Book had actually developed this tool on their site for anyone to use and I thought this a great idea so we have adapted it here using our own Yahoo API key for you guys. Feel free to give it a try - you will find that small changes make a real big difference.

Our own internal tool is very similar to this and along with others we try and work out the best structure for title tags, descriptions, headings, content etc. Unfortunately, no such tool exists for Google that I know of.

One last very important point is to remember about your users. DON’T stuff your content full of keywords to the point where it is completely unreadable by your customers. Search engines don’t buy your product! Check out some of our previous posts on the Art of Writing Web Content.

Tags: SEO

This entry was posted on Thursday, July 3rd, 2008 at 5:16 pm and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.