It is not so much probably the power of the blog but the power of fresh content and inter-linked conversation on the Internet.

Last week Google updated the page rank as displayed in the Google toolbar in your browser.  While most of our clients went up a notch or two the interesting result for us was the jump of our own site here from a page rank of 4 to a page rank of 6.  As Andrew rightly commented on one of our earlier posts, despite the fact that we proport to be experts in search engine optimistation and Internet Marketing we are in fact shite at the whole SEO thing on this particular site - evidenced no less by the selection of page title.

The important point I made at the time of this debate is that we don’t really aim this site to do well in search engines, in fact I have no idea which terms lead to our most traffic etc. (far too busy worrying about out clients sites).  The blog is aimed at a pretty specific readership of clients, prospective clients and people who are interested.  It is pretty amazing the number of readers we do have and the number of comments (many of them made via email) that we receive from so many different people.  I find it rewarding when we receive feedback from the so-called CEOs and Managing Directors of some of the big tourism companies in Australia and New Zealand.

However, to achieve a page rank of 6 in just 12 months seems pretty good to me with no effort in actually marketing site.  But in reality all it does is reaffirm the argument we constantly put forward on this blog that by providing good strong fresh content that is valuable to people then your site will generate a high number of links and will be recognised as a valuable resource by search engines (particularly Google in this case).

We try and write something relevant to our audience every few days, and I think the important point here is relevant. I think the Xebidy blog readership is maintained because the content on the site is interesting and relevant to our target market.  Clearly, and this is not new to anyone, if you want to do well in search engines you need to be producing fresh relevant content regularly that is of interest to your target market.  This will lead to people naturally linking to your site without the need to go out and generate false links and put so much effort into actually chasing those links.  And, obviously a blog is one of the easiest ways to do this (but certainly not the only way).

Tags: SEO

This entry was posted on Friday, May 9th, 2008 at 1:10 pm and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.