Comments on: Thoughts on Alexa rankings http://xebidy.com/2008/01/thoughts-on-alexa-rankings/ Web 2.0 eCommerce Strategy Design and Implementation Tue, 06 Jan 2009 13:37:12 +0000 http://wordpress.org/?v=2.5.1 By: xebidy http://xebidy.com/2008/01/thoughts-on-alexa-rankings/#comment-4360 xebidy Mon, 10 Mar 2008 22:24:05 +0000 http://xebidy.com/?p=121#comment-4360 Alexa seems to be useful for comparing apples with apples. Say for the above example where we have two bus companies operating pretty much in the same market we can hypothesis that the users would have similar demographics and therefore the same amount to have the tool bar installed. I don't think you can gauge much by simply looking at a sites Alexa ranking in complete isolation or even tracking it over time in isolation. I also don't think you can really even compare "like" sites e.g. Digg and Del.icio.us because by their nature their demographics are quite different and you could probably say that Digg users are far less likely to have the Alexa toolbar installed or vice versa. I have since removed the Alexa ranking as a measure of any significance in our reports to clients on SEO performance. Alexa seems to be useful for comparing apples with apples. Say for the above example where we have two bus companies operating pretty much in the same market we can hypothesis that the users would have similar demographics and therefore the same amount to have the tool bar installed.

I don’t think you can gauge much by simply looking at a sites Alexa ranking in complete isolation or even tracking it over time in isolation. I also don’t think you can really even compare “like” sites e.g. Digg and Del.icio.us because by their nature their demographics are quite different and you could probably say that Digg users are far less likely to have the Alexa toolbar installed or vice versa.

I have since removed the Alexa ranking as a measure of any significance in our reports to clients on SEO performance.

]]> By: Hans Suter http://xebidy.com/2008/01/thoughts-on-alexa-rankings/#comment-4300 Hans Suter Wed, 05 Mar 2008 07:29:55 +0000 http://xebidy.com/?p=121#comment-4300 so alexa seems to be a biased sample but you would use it as a kind of focus group ? so alexa seems to be a biased sample but you would use it as a kind of focus group ?

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