Competitor analysis for any chosen set of keywords is important for a number of reasons, firstly, to know who you are up are up against and secondly to know whether it targetting those keywords really is achievable. In doing this keyword analysis firstly look at the search engine results for your chosen keyword phrase and see how many competitors there are with page rank higher than 4 (this is at least what I would expect you to need to beat for a good quality keyword). Secondly look at the number of inbound links those competitors have - these are the number of links you are going to need. And thirdly, find out the quality of those links - how many of them have your keywords in the link anchor text. (See my post last month on the Importance of Links for more information)

A short cut for the last step is to type the following into Google: intitle:”keyword” inanchor:”keyword” OR you could use this cool tool I discovered - www.startlaunch.com/research/. It allows you to analyse multiple keywords at once quickly and efficiently.

Nice!

Tags: links, SEO

This entry was posted on Monday, September 3rd, 2007 at 10:52 am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.