The Theory Behind a Website
In the last month I have been involved in a number of website review processes and found that I have started applying a pretty regular (if not cliche) list of headings that might best be described as The Theory Behind a Website. The list in it’s basic form is:
- Website vision
- Objectives
- Unique selling propositions
- Competitor analysis - space definition - strategy canvas
- Measurable objectives and calculated return on investment
- Website usability and navigation
- Design
- Layout of homepage
- Establishing trust and credibility - authenticity and authority
- Site map
- Internal page structure
- Website promotion and traffic generation
- Booking process
Hope this helps - it is an interesting place to start by simply listing all the headings and then making a short discussion about each one. It soon leads to many branches worth exploring in evaluating your current site and how any future strategies and developments might be tackled.
Tags: Web design