Following my post earlier this week re thinking about Web 2.0 in terms of your customers as opposed to your competitors an interesting follow up note relates to identifying your target market and therefore the Web 2.0 technologies that might appeal. Perhaps these 5 steps might be applicable:

1. Identify the nationalities and age of your ideal customers;
2. Answer “what are the key fears customers have about using your products”;
3. Decide on the key message to your ideal customer - alleviate their fears and appeal to their senses;
4. Decide on the image or perception to attract the ideal customer; and
5. Review peer websites in your ideal market and their style

Tags: Web 2.0

This entry was posted on Thursday, August 30th, 2007 at 9:35 am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.