I am to give a presentation to the Queenstown Business Network tonight on e-Marketing. That is a very big subject and one could talk for a whole day rather than the one hour I have.

The plan is to give an overview introduction starting with a general roundup of some of the elements of SEO and then go into some more marketing focuses topics such as online advertising, getting links, and so on. Time permitting then the plan is to look at some alternative channels of attracting customers such forums and review sites, mainstream grouping sites, and user generated content; finishing up with a look at how familiar technologies such as surveys, newsletters and emails can be used.

Of course, like anything we do as XSD the whole presentation is underpinned by the theme of Web 2.0.

Attached is the full presentation for all to download - I expect to rush over large parts of this - so by downloading it, you are getting the full schmoozel.

Tags: Conferences, News

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