I have promoted heavily in the past the possibilities of using sites such as My Space and Bebo for promoting your company to the target market. I now have an amazing example of this working in practice. I am referring to two excellent groups that have been formed on the Facebook website for Oz Experience (one group is for both Oz Experience and Kiwi Experience).

As I have said before is that these types of social media inevitably lead to the growing of a like-minded community of users who are actively promoting the virtues of your company. The below quote is taken from an email sent to Oz Experience from one of the users of the Oz Experience group.

I’ve seen many a topic on here describing peoples bad experiences on the Oz or Kiwi Experience, which I must admit worried me slightly as I’m doing both, due to fly out in July.

I looked elsewhere to see what other peoples opinions were and found some groups on facebook that are dedicated to the Oz/Kiwi experiences, and each has nothing but praise for them both.

I think you need to be a member of facebook, but here’s the links…

1. Oz/Kiwi Experience
2. Oz Experience
3. Kiwi Experience

After reading these I feel a lot more positive about my trip than when I read this topic.

No matter how much you spend on marketing - you will never achieve as good leverage at this. The Oz Experience site has 401 members alone and over 190 images posted! Seriously, social media works!

You will need to register to Facebook to see the sites - which is easy, and does not hammer you with spam or anything.

Tags: Facebook, Oz Experience, Web 2.0

This entry was posted on Monday, June 18th, 2007 at 12:37 pm and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.