Following my earlier post on writing web content I have come across a really interesting test called the we-we test. The idea here is that websites and in fact emails are very rarely read by more than one person at the same time and therefore should be written in the first person directly to the reader. A reader is interested in only two things when reading marekting content - what’s in it for me and and what do I have to do. in this way your content should be written to answer these questions in the least possible amount of text.

The we-we test analyses your content for words such as “we” or your company name relative to customer-centric terms. Theoretically, the more customer focused your content the better for selling. Here is a link to a little online tool you can try - the we-we test.

I tried it out for a couple of my mates sites and the results we as follows:

Calypso Backpackers in Cairns 8:92 (being 8% customer focussed and 92% self focussed)
Base Backpackers: 17:83
Beyond Backpackers: 40:60
Oz Experience: 47:53
Stray travel: 55:45
Spaceships (NZ): 70:30

Congratulations to Neil Geddes and James Rolleston - it is perhaps not surprising as we all know that like it or lump it Neil is a bloody good marketer and James continually reworks the Spaceships site - they have learn’t for a bottle of wine over lunch I will give all sorts of free consulting!!

Tags: Content

This entry was posted on Friday, April 6th, 2007 at 5:55 am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.