A different theme this month, moving away from Internet marketing for a break and focussing on some important points in undertaking a successful website redesign project.

2007 is the year in which most tourism companies will undertake their first major capital intensive overhaul of their websites. This paper examines some of the critical factors to justifying the investment and ensuring measurable success. In this document I emphasise the importance of focusing first on the basics of web design, and the need for concrete measurables, including a simple return on investment model example.

Good luck!

Successful Website Redesign

Tags: Articles, Web design

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