7 Comments »
June 19th, 2009 by Dan Roberts
The need to generate traffic to a travel website means that list style articles are replacing high quality destination focused content. Articles such as “5 top nude beaches in the world” attract more traffic than well researched articles about travelling to destinations such as Cairns or Jamica. The overall impact is a dumbing down of travel journalism.
June 15th, 2009 by Dan Roberts
On Thursday last week we launched a new website for AJ Hackett Bungy New Zealand customers. The website (currently only available for customers at the Nevis site in Queenstown) is called Ididit and is for the sharing of customers photos and videos. The strategy behind this website is in my opinion simply fantastic.
June 13th, 2009 by Dan Roberts
We are worried about the impact of Swine Flu on tourism numbers - but what about the impact of Swine Flu on your actual staff now being able to come to work due to being quarantined?
June 12th, 2009 by Dan Roberts
Last week TripAdvisor announced the launch of its Business Travel Centre which focuses on providing rankings and reviews specifically for business travellers - including a Business Popularity Index for ranking the hotels. This move illustrates the importance of pyscho-graphics in user-generated content.
June 8th, 2009 by Dan Roberts
Microsoft’s new search engine, Bing, has not been met with very many positive reviews from critics and experts. However, I think that it has the potential to provide a comprehensive search experience beyond many levels especially in it’s almost portal like Bing Travel engine.
June 2nd, 2009 by Dan Roberts
It is my opinion that the Australian and New Zealand backpacking industries are about to experience a downturn in traveller numbers that is unprecedented and unsustainable against such a large number of service providers. In this case only those with the best possible products will survive and thrive.
June 1st, 2009 by Dan Roberts
I am very late in Internet world reporting this campaign - it has even made it onto a mention on Rove! There has been an outcry in Australia over the backpacker in the wet t-shirt dancing at the World Shed in Cairns which has gleaned lots of media attention - plus the dog and pony [...]
May 31st, 2009 by Dan Roberts
Air New Zealand launches it’s own social network called Get Amongst it. Is this a good Internet strategy and is it going to be successful?
May 28th, 2009 by Dan Roberts
Since we realses the beta version of Travel Generation we have been receiving a decent amount of media converage - here is a snippet.
May 25th, 2009 by Dan Roberts
Although it has been a few weeks since we released the new look and feel for Travel Generation I have yet to sort of declare it open season as we iron out a few bugs and have the super elite beta testers go to work on it. However, for most now they would have seen the massive overhaul we have done to the Travel Generation website and most obviously the blog and the home page.
Xebidy designs and develops leading edge Web 2.0 eCommerce strategies, websites and Internet marketing and search engine optimisation marketing programmes
Xebidy is based in the beautiful city of Queenstown and boast a proud list of international clientele.
Xebidy developed a new brand and online tool that enables customers to build their travel itineraries using content from any site on the 'world wide web' which can also be shared with friends and family.
Xebidy has completed re-engineered the way Oz Experience sells on the web resulting in the design and development of this magnificent site.
Brand new site for Australian Adventures called Discover Australia designed and developed by Xebidy.
Xebidy developed the original Base site and this reincarnation is designed and developed by Xebidy.
Xebidy is undertaking a Google cost-per-click campaign on behalf of The Park.
Xebidy developed an Internet strategy based around competitor reviews and market analysis plus the newsletter and concept site.
We defined the goal on creating a new, really clean and simple, website - lots of white space and effective but not over the top colours and imagery.